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This move was recently echoed by Dead & Company when they linked up with Online Ceramics, who became known in the streetwear world for their Grateful Dead-inspired designs. Companies like Not Fade Away Graphics Inc., Grateful Graphics, and Club Dead got their start as lot vendors, and some of them were eventually hired by the band to design official merch. This decision allowed the lot scene to flourish, and made it possible for Deadheads to help design the Grateful Dead aesthetic. “Shakedown Street.” Rather than trying to stop the sale of bootleg memorabilia like other artists, the band encouraged it. Deadheads famously produced their own handmade crafts and apparel, including unofficial band merchandise, and sold them outside of concerts in “the lot,” a.k.a. The bohemian style of the time, which incorporated things like imported textiles, vibrant colors, trippy patterns and, of course, tie-dye, never really went out of style with Deadheads, who continued following the band in droves well into the ’90s. The Grateful Dead’s relationship with fashion is rooted in the band’s early history and the psychedelic counterculture of the 1960s. Related: Jimmy Fallon Expresses His Love For Dead & Company On ‘The Tonight Show’ Following First Show At MSG So how exactly did Grateful Dead merch become mainstream fashion?

Liking the Grateful Dead is now more mainstream than ever, but the band has become so trendy that wearing their logo doesn’t necessarily mean you know anything about their music.

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The limited edition sneakers inspired by the band’s dancing bears logo now fetch over $1,000 on the resale market, and you can buy an officially licensed Grateful Dead t-shirt at almost any store in the mall including Gap, Macy’s, Abercrombie & Fitch, American Eagle, PacSun, Free People, Urban Outfitters, Tillys, Hot Topic, and Journeys, to name but a few). Much like the audience, we are eagerly awaiting to finalise the female lead of the film and would love to share it with the fans as early as possible,” as reported by News18.Following recent, high-profile collaborations with Nike, Crocs, and streetwear brand Chinatown Market, the influence of the Grateful Dead on mainstream fashion is more apparent than ever. We are currently in a very early stage where we are still coming up with ideas for the movie.

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The search for the perfect fit for the movie is still ongoing. The company’s spokesperson said, 'There is no truth to any rumours pertaining to the female lead opposite Kartik Aaryan in Aashiqui 3. Casting will be locked later on.”īhushan Kumar, the honcho of T-series, also issued a clarification. We’re currently ideating about various other aspects of film-making. However, honestly, we’re currently at a very nascent stage. However, quashing all rumours, Anurag Basu told India Forums, “Well, I’ve also been hearing about these rumours.

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The actor, who managed to pull the audience to the theatres with his blockbuster ‘Bhool Bhulaiyaa 2’, is all set to feature as the leading man of ‘Aashiqui 3’, which will be helmed by Anurag Basu and produced by Bhushan Kumar.Įver since the film has been announced, there have been rumours that TV star Jennifer Winget might be cast alongside Kartik in the film. On September 5, Kartik Aaryan took everyone by surprise when an announcement of ‘Aashiqui 3’ was made.

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